Friday, October 11, 2013

Steam Sales: An attempt at a comprehensive End User's Guide

It's October now and that means the biggest crunch of Steam Sales is rapidly approaching us. This is a handy-dandy guide to understanding how the Steam Sale structure works for you, the end user, and to buying a giant pile of games you will fundamentally never play but as inexpensively as possible. Ahem.

For reference, I'm going into my fourth year of having a Steam Account. I got an account to get into a sale and that's basically how I frame my entire experience with buying off Steam. In these three years I have accumulated about ~300 Steam games at an average cost of 'give or take' $2. Steam Enhanced gives a figure of $415 spent, but that number is a bit complicated, since I've gotten Steam keys from all over. Anyway, let's begin!


this remains the most honest macro of all



For the purposes of this summary, the term "desired price point" generally reflects the point where you, the end user, determine how much you want to pay for a desirable title. This is entirely personal and I have no desire to influence whether or not you full price games, buy them on sale for 33% off two months later, or wait til they're $5. That's your choice! Although don't pre-order games unless you're really certain, that's basically a bad idea. I mean REALLY certain. Like, I'm certain I shouldn't be in this building because it is on fire and it's going to explode.

What

A Steam sale, in short, is a period in which a game you might want to buy will be on sale. There are a vast variety of Steam sales, some of which you may not even realize have been going on or are actually off the Steam site itself. However, for the purposes of simplicity, I will generally list any sale that feeds you a steam key as a Steam sale.

To note, a Steam Key is an alphanumeric string which can be input into the dropdown menu and will add a legal copy of a game to your Steam account. If you're not making use of key providers you're probably missing out on cheap indie games, broader sale coverage, and at least an extra zero at the end of your pointlessly huge backlog. I am essentially listing everywhere I get Steam Keys as well.
Why

This is a question you might be considering; So why are there Steam sales, and why are PC sales so aggressive? If you're not interested in thinking about it, skip on down to Where, but it's worth adding to your thoughts if you want to think about when games will get cheaper, because the mentality of the publisher dramatically impacts a game's price cycle.


(Price cycle in this case refers to the way a game's pricing changes over its time in the Steam catalogue, and it's slightly more complicated than you'd think. I'll talk about that in a bit.)

Essentially, Valve at some point began experimenting with sale price and how economies of scale, word of mouth, and the buyer's mentality influenced a game's longevity in the store as well as its overall earnings. Their analysis is remains an experiment even now and many of their conclusions have changed over the years, but essentially Valve realized there was no harm in being very aggressive over short periods of time. It did not cannibalize volume and instead ended up increasing total sales, and total revenue, through sales. Gabe Newell talks about it somewhere in here, if you want to take a gander.

The basic realization reveals that the PC market space is divided into various tiers of buyers who react to different price points and discounts very differently, and using sales at the right time gets them to shell out money but also gets them talking about sales. This might sound very silly, but consider this: When do you buy a game? If I ask 10 people if they prefer buying a $60 game at 33% off, that same game at $40 75% off, or when it's finally $10 but 50% off you'd see a different answer from everyone. You'll also see a different point where that buyer begins talking about it, therefore becoming an additional advertising vector. The sales are now increasingly structured to attempt to spend a period at every price point to hit different end users for their maximum spending over the price cycle of the game.


Where

If you're already set in where you buy your steam keys, just skip down to Who

Steam itself is the core site I'm focusing on but there are several other sites that are very relevant to buying games, either for your Steam account, drm free, on Origins or uplay. As much as I prefer to get everything on my Steam account, I will basically buy everything excepting drm free on a regular basis. For the purposes of this guide I will however only refer to sites which sell Steam keys, though I don't think there's real rational issue with supporting Origins or uPlay as long as you get the game for a good price.

(drm free in this case refers to a game which is downloaded as an installer and does not require the usage of another layer to play - it might have like, securom or some nonsense but I never notice that stuff)

For a broad look at sales, check out CheapShark, which is a bit less focused than I'd like but will give you an idea of ongoing sales at a glance. I'm only going to cover sites I routinely use and feel comfortable recommending, there's a bunch of other not quite shady and very shady ways to get Steam keys.

I'm going to talk about these sites as individuals to give some background, but I will go back over the referenced sites as I discuss the When of sales and how the different sites interact with them.

Gamersgate - A Swedish (I believe) storefront, Gamersgate sells a variety of key types and has sales structured much the way Steam does - A Daily, a couple weeklies, some weekend stuff, etc. Their customer service has been blasted by some, but after receiving a 20% discount when they couldn't give me 4 Borderlands 2 keys for $6 I can't say I can get mad at them. Note, like I said, you need to check the DRM as you might end up with all sort of stuff.

GreenManGaming - A British storefront that gets blocked by your credit card holder "for sounding like a gambling site". As far as I know there's nothing shady about these guys, but they get a bad rep over that. In turn they tend to have a handful of very strong sales, and often have a % based coupons that can hit most of the stuff on the store. As above, not everything they sell is a Steam key, so be advised.

Amazon.com - American mega giant retailer of all things, master of space and time, doesn't sell outside the US legitimately so I've never bought anything from them but have had Americans send me keys from time to time. If you're American or feel comfortable buying keys from them, I've read they're great. Apparently you can simply put in a US address that isn't well known and they'll sell to you, but there are rumours this is less reliable and/or some keys being region locked.

GameFly - A rebranded service that I can't remember the previous name(s) of. I've bought off GameFly a couple times, though far less than most sites because their website is terrible. I generally advise ignoring their storefront and just watching CheapShark for useful sales.

GameStop - I honestly can't tell the difference between GameStop and GameFly, as they both have dreadful Storefronts that seems less than excited about me actually buying off them. I believe I have, but I won't lie: I might not have. Anyway, again, I just watch CheapShark.

HumbleBundle - The HumbleBundle and its secondary site, the Humble Weekly Sale, is a high profile key selling site that started out promoting indie games at a low price and has slowly been pushed into essentially selling bundles that have no overarching theme whatsoever. However, it remains one of the best sites to be aware of, since bundles represent the foremost way to get lower demand games at a lower price. I believe you need to use Paypal or the for now vastly superior GoogleWallet, or some other service, to buy off here. HumbleBundle does not always provide Steam keys but generally does, and will label clearly when it does.

Their sales tend to be a on bimonthly basis and have a timer ticking down. The Humble sales will add additional products on their second week of the bundle. These products will be accessible, as of now, by Beating the Average either at the time of purchase or by increasing your payment amount at a later point. The BTA can be preset (at which point it's hardly an average, but whatever) by the Humble guys. Generally speaking the average, if not preset, will rise during the second week but you will rarely see an above 10% gain.

The Weekly sale lasts a week, now usually has a set average and does not to my knowledge receive bonuses. If I sound a little bitter, it's maybe just that the Humble store has slowly morphed into something it originally was not.

HumbleStore  - I'm not entirely sure how to link this - Basically, HumbleBundle will sometimes sell you games individually and will allow you to essentially ship more money to the game makers directly. However, I don't know where they list their storefront or if they have one at all. Sort of a pity, but most humble stores will match sales on other sites. Sells only, to my knowledge, indie games and like I said supposedly funnels a great cut to the developers. That's the appeal here.

Groupees - Groupees is sort of like Humble Bundle's crazy half-brother, with a variety of wacky bonuses, tons of different sales going on at random points and a lot of shovelware but some really great deals at other points. Groupee bundles often contain music or have other weird stuff, and also usually let you set a price but don't muck around with made up BTA stuff. Groupees comes off as almost underground at this stage, whereas HumbleBundle is mainstream or something.

They've also straight up sold me games that have setup exes in delightful moonspeak (my applocale isn't set for this groupees what have you done!!)

Who

This section breaks into two groups: Publishers, and then a broader classification of "game types" as relevant to defining how the theoretical price cycle works. Publishers tend to be pretty consistent in how they market their games, so you can look at a publisher and draw some conclusions about how long to wait until they hit the price point you're hoping for. Game types works to define how the pricing cycle is influenced by the marketing category of games. If you don't think you'll care about who sells what, you can just ship to When

But first, to define the pricing cycle and how it matters to you, the end user. Each game is launched at a given price, often with some pre-order bonus or some percentage off for pre-buying. Skyrim for example was launched at a straight $60, Darksiders 2 at about $50 and King of Fighters XIII Steam Edition at $30. This is the base price of a game, and depending on the games popularity and how the publisher sees its ongoing sales, this number tends to drop at reliable but slow intervals depending on the publisher's attitude. Generally speaking, games will go to $40 after a couple months and will usually halve in price a year later, then progress towards the $20 mark if it's an AAA or AA games, or $15/lower if it's an indie or indielike.

This is relevant because it is highly unusual to see a greater than 75% sale on any given title, meaning if Skyrim is at $30 you are very unlikely to see it at $5 any time soon. If that's the price point you're hoping for, well, you're going to be waiting a bit longer. What is also relevant here is how DLC is influenced by price cycle. Unsurprisingly given its rather inauspicious nature in the modern paradigm, DLC does not drop overmuch in price individually if at all, and if you've already bought a game you will likely never see more than the original base price reduced by 75%. The exception to this rule is buying the DLC in a bundle with the game, which tends to see really fantastic prices - So if you're waiting to get a game and you want to get it with all its DLC, your best course of action is to wait on a complete bundle.

This is why I still don't own Skyrim, for example. Also, some DLC never goes on sale so you should consider the price of the DLC against your total purchase and if that suits you, even if you're not certain you're going to buy the DLC.

Publishers

This is a pretty big group, so I'll try to keep it snappy. I'm not going to cover everyone; the next section should give a more generalized idea of how to plan your purchases based on who put it out.


Electronic Arts - Does not really promote much on Steam anymore. EA is essentially insane and will say they'll never do high end sales then sell their games on the HumbleBundle for a $1 to get a bunch of them. There is very little in the way of consistent marketing from this company. EA also likes to not put DLC on sale for some franchises. EA stuff has been in bundles a couple times. EA's stuff can usually be had for a good price, but rarely on Steam itself. GamersGate and GameFly have both had excellent EA/Origins deals though.

Ubisoft - Although Ubisoft wants you to use uPlay, they're still pretty reasonable about sales, even if a game is very new. They do however tend to step down slowly, hitting a sale point at each price point along the way over a game's lifespan. Call it the measured approach. Ubi doesn't tend to use bundles. Ubi also tends to cut you a small break if you buy a uPlay only key from other sites, or at least seems to.

Squarenix - Very aggressive, though perhaps as a result of their recent financial woes and maybe that will change as their new MMORPG makes money and various ancient projects actually hit gold. SE will hit low prices quickly and their stuff goes on sale often, they also like to reduce base price at a reasonable rate. They tend to sell DLC in bundles and put their DLC on sale as well. SE stuff does not go in bundles to my knowledge.

Activision - It's a bit mindblowing this company doesn't have their own installer platform at this juncture given they tend to put very little on sale and when they do, it's rarely if ever more than 50% off. If you want an activision game, expect to pay nearly full price even years after it came out. Or, in my case, expect to never buy an Activision game. Or really, I'm never going to play Call of Doot doot.

ZeniMax/Bethesda - I'm never entirely sure who to call that one. Guys who published Skyrim, Fallout, Rage and Doom, as well as some other stuff. Anyway, they're very measured and tend to step it down pretty slowly but everything eventually does go low. Fallout New Vegas, for example, is actually at a price point base of $10 which is below most indie games. Strange. One oddity: some stuff, like Doom 3, never seems to get very cheap.

Capcom - I feel like I should mention these guys since they have a sale running right now. Capcom is a little bit finicky and I get the impression they like to experiment. An example given recently is they like to have some of their games only pop as flash sales during big sales, which reduces the number of potential copies sold and maybe gives them some perspective to work from? Capcom is, like I said, a little weird and seems a bit slower than most on scaling down their base price.

2k Games - Again, very reasonable but very measured. Their stuff tends to drop base price at a regular rate and go on sale like clockwork. They do however tend to put out bucketloads of DLC and expansions, which tends to keep you giving them money, so there's some benefit to putting off buying their stuff. It should also be noted that 2k games tends to sell stuff cheaper on other sites than Steam itself, perhaps showing an awareness of Steam being where more whales tend to swim.

Sega - After the now defunct THQ, Sega is probably the most aggressive of the AAA publishers. Stuff often enters the catalogue are lower than $60 price (The extremely excellent Sonic and All-Stars racing Transformed was I think $30 at launch, and probably better than 99% of $60 titles) and goes on sale often. Sega has recently been in the media affirming their commitment to the growing PC market, but then they signed some exclusivity deal with nintendo keeping a bunch of their games on the tumbleweed arena that is the WiiU. Pity, but anyway, Sega is very quick to lower prices.

I admit, of course, I was a Sega console owning kid back in the stone age and I still fondly appreciate Sega. Except for spinning Phantasy Star into some goofy mmorpg-ish pile of durdle. Curses.

Paradox - Purveyors of the wonderful Jazz Boatman trailers, Paradox is basically one step above being an indie developer in many ways. On the other hand, they price they stuff very fairly. Stuff comes out cheap, goes on sale aggressively and does end up in bundles even.

Warner Brothers - They don't put out very much stuff, but they're pretty quick to knock stuff down once sales slow. Most of their stuff can be expected to go quite low when sale season rolls around.

Game Types

Not talking genres here but rather the market share the game is aimed at, which tends to further influence the game's price cycle. I generally aim to buy games for about $5-$10, if you're fine with higher then gauge accordingly.

AAA games - your Bioshock Infinites, Skyrims and less successful stuff like say Tomb Raider. Basically, AAA games usually ship at the full 50-60 mark but then are very heavily influenced by sales as per reductions in their base price. AAA games will usually see smaller sales, around 25-50%, until they're at least a year old unless the game doesn't do so well. The basic rule of AAA games is how well they sold and how popular they remain. Civ5 is still pushing expansions, so it's not generally quite as cheap as most games its age.

I expect to wait 6-18 months on AAA titles based on popularity, though as noted above some publishers will push sales harder.

AA games - Kinda hard to think of a name for this category, but I mean stuff like Spec Ops: The Line or Space Marine; close to AAA but not really quite.  AA games tend to ship at a lower price, but reduce their base price slower and be less volatile. Unless they're a poor seller, Spec Ops for example I picked up for $2.

I expect to wait 2-8 months on AA titles based on popularity.

Ports - For the purposes of this discussion I mean an AAA or AA game that was released on consoles and it shipped at a much later date to PCs. Dark Souls and Mortal Kombat are both what I would call 'ports', this is a response to user feedback, reconsideration of the market or whatever else. Ports tend to ship at a much lower price point than they did on consoles, but not drop very quickly in their base price. They also tend towards immediate higher end (66-75%) sales when they do come around. This category is, however, fleeting. Most publishers are realizing how lucrative PC ports can be and I imagine by mid-2014 there will be few non-exclusives that aren't ported to PCs within month one.

I expect most ports I want to reach a reasonable price on the first major sale they are included in.

"Indie" - This seems to be an emerging new category as a middle ground between true indie and high end publisher works broadening the market. Orcs Must Die 2, Bastion, FTL and Defense Grid are all games I'm not too sure quite count in the same breath as a title like They Bleed Pixels. Regardless, these games tend to arrive between 15-30 (usually lower on average) and will usually see a 50% sale very quickly, then see a 75% reduction the next sale 2-9 months from their release. Indie games are often sold in 'packs' for 2-4 players at a large discount, this is the best way to buy them usually excluding bundles.

I expect games in this group to be either in bundles pretty quickly or worth buying 3-9 months after release.

True Indie - The more wonky stuff produced by even smaller Teams. Indie games usually come out at between 5-10 and go on sale for at least 50% on their first sale, then even lower before their first year has gone by. Stuff like this can often be had for nickels and dimes on bundle sites, but I would advise if you like a low end indie game, maybe buy an extra copy or two to gift to friends. These games tend to be produced by people who essentially eat off the money you give them.

I usually get games like this in a bundle, but otherwise expect to see them cheap the first sale they're included in. I would note if you see an indie game you want in a bundle, scoop it up if the bundle is cheap, because many low end games never see truly great sales.

Early Access - I strongly advise against purchasing Early Access titles unless you have reason to believe the developer is really devoted to working with the community. I picked up Gnomoria after I read the dev ships a new patch every tuesday, but I've heard no end of horror stories about Godus, SolForge and Towns. Never mind jokes like this game which was $90 in EA a bit back. As an aside, the definition of beta is "feature complete". Very few of these games are, meaning you are not paying to beta test, you are paying more to alpha test. But EA and Greenlight are new, however, and I haven't quite figured out how they tend to work. Although if you like a game in greenlight, it's often possible to find them trying to sell the game very cheaply before it is greenlit and you'll end up with a key that way.

When

Steam sales break into several categories, which several of their competitors tend to imitate or directly attempt to parallel. Valve does not announce sales ahead of time, meaning most sales are given in time frames, not specific dates. Valve also runs a cycle of weekly sales, which are on a relatively set clock.

These break down into the following: Daily sales (one sale, every day roughly @10 PST), Midweek sales (2 sales @10PST on tuesday) and Weekend sales (2 sales @10 PST on thursday). GamersGate matches these with a daily sale which runs at Midnight PST daily, then midweek, weekly and weekend sales which seem to crop up on an erratic schedule. Valve also runs "weekly" specials that I can't seem to nail the exact time frame of down, but they start monday or tuesday and run all week. Recently they've been advertised as starting on monday, but I have no idea if this will hold up.

Daily sales and weekly sales tend to be a bit softer than other sales for both companies, but they're usually worth watching for anyway. I'll talk about wishlist behavior and how it helps with this later, though.

Valve also runs several seasonal sales. I should note that on a yearly basis there tends to be an Activision week, an Ubisoft week, a Squarenix week and a Paradox week, as well maybe others.  I sheepishly have to admit I can't recall when precisely these are, or if they're just at random over the year. To be honest, most of them aren't great and don't offer specials that are all that remarkable. There is also a 'Quakecon' weekend where Bethesda (which includes Id) published titles go on sale, I believe that's at the start of August. Valve also runs a summer sale, a halloween short sale, a black friday sale and a christmas sale.

The date of the summer sale is hotly debated on forums and often provokes people to say really dumb stuff. It is basically the pattern that it starts around week 2 of july, but it can go later or might be earlier next year. It should be noted that the summer sale is believed to move around since Amazon and GamersGate both run big sales at around the same time to compete, so Valve pops it out at random. The halloween sale is around halloween, as suspected. The black friday sale is near black friday and runs about a week. The christmas or december sale is usually about the 20th to the 31st, but it can be somewhat earlier or a little later. The summer and christmas sales are the top tier of sales, with the other two being more focused or kinda goofy.

Again to list it:

Spring sale - I believe both Steam and Gamersgate usually run a small sale around march
Summer sale - starts very late June to mid July. Runs about two weeks.
Id Sale - August, ish.
Halloween sale - A couple days before Halloween, runs a few days
Black friday sale - About a week long, around american thanksgiving
Holiday sale - Mid to late december, runs about two weeks.

Valve previously ran events during these sales which rewarded games, DLC, coupons or various prizes. This was stopped after a concurrent humble bundle flooded the event with keys that were turned into rewards at the expense of the rest of the user base. Thanks, assholes! Valve's last event had cards drop from voting and buying, which brought back a game to the sale without opening it up quite so much to abuse. We don't know if Valve will continue supporting the cards, but various rumors imply they will and are working on ways to expand what the cards actually do.

Larger sales traditionally have four related parts. Smaller sales tend to only have the first two:

Broad discounts - During a sale most items in the entire catalogue will see some discount, usually in the range of 25-66%. This excludes stuff like the Activision weekend, which applies only to a given publisher's catalogue but otherwise behaves much the same. These discounts are, generally speaking, worse than you will see at other points in the sale. One major exception is unusual or forgotten indie titles, which often won't get a daily or a flash sale and will be at their lowest simply while the sale is running. So if you're looking to pick up a forgotten gem this is your best time to do so, but always try to wait til the last day or so of the sale.

Daily deals - All major sales will replace the cycle of daily sales that roll over at 10 PST with a selection of daily deals that otherwise behave much the same, ie they change at rollover. Larger sales will have a full page of deals, while smaller sales will have as low as a single deal per day. Daily deals last 48 hours now and are generally the lowest price a game will see over the course of a sale, pardoning price errors or special flash sale deals. Gamersgate apes this style.

Flash sales - Essentially shorter run daily deals that go for about eight hours. Flash sales draw from the same pool as Daily Deals, but often you'll see a couple smaller titles only get a flash sale. Some publishers, such as Capcom, also seem to favor only putting some of their games on Flash sales. Pardoning price errors Flash sales are usually your best bet, and if you really want a game at the lowest it's going to be during a flash sale, you should buy it then.

Vote sales - A bit of user interactivity. Three games will go to vote and one of them will see a discount. Vote sales are basically the same as flash sales. A handful of games will only get a vote sale.

Historically there have also been catalogue bundles where you can buy all of a publishers output and indie bundles where you can get five indie games for $10, but I believe both of these were discontinued. These tend towards being a bad deal unless you own none of a publisher or bundle's contents. Amazon, however, still strongly believes in bundling so if you like buying a big pile of games at once they tend to run these often.

Also note that on the first 1-4 days of a big sale, Steam tends to run erratically, give 404 errors and generally act weird. To date I don't believe you can lose anything, but make certain your purchases go through.

How

Here's where we get a little more specific than just when sales are and where games are sold. How should you approach sales? People actually ask this a ton, so here's a couple broad points to bear in mind

Cards - Steam games with cards enabled drop cards. Once a game has had all its cards drop, you are then eligible for booster packs from that game when a certain number of badges are made for that specific game. (This is a good reason to buy stuff and immediately at least get its card drops) Card drops occur randomly while playing the game. Valve doesn't monitor these so don't imagine numbers for when or where stuff drops - You play or idle the game, cards drop. Cards are relevant because cards can be sold but also offer a way to support games you particularly appreciate. Card selling is easy, just open your inventory, click on the game and look at the last sold price. Don't undercut, just put your card up for what they're selling for and you're good. Money will usually show up, and if not, it doesn't cost you anything.

I've read lots of ridiculous hyperbole about how "cards are worthless" and then from the same people a long spiel about rapidly undercutting to get your stuff sold quick. To be honest, cards generally give you back something like 5-10% of a game's worth and undercutting is largely unnecessary. I actually made a couple of the badges from cards though, as it feels good to support titles I've really appreciated, like Saint's Row 3 and Terraria.

Wishlist - The Wishlist is used by adding games to your wishlist. It then offers you three things: First, it allows people to know what you want, so they might gift you games! Also, if you don't feel like paying much attention to Steam's various sales, you can simply hit your wishlist and it will show you if stuff is on sale as well as the discount. Lastly, Steam will usually email you if something on your wishlist goes on sale, although this feature is a little erratic.

I really recommend using your wishlist, especially paired with watching a show like say good ol' Steam Shots. There are so many titles coming out that it can be difficult to keep track of them all, especially lower press budget indie stuff. Just slap it in your wishlist and at some point you'll see it go on sale.

Buy What You're Going to Play Soon Rule - Steam sales offer huge amounts of gaming at excellent prices with a convenient way to keep it all squirreled away. For many of us, this ends up being too enticing an offer. At this point my competition rate for Steam titles is something like 25% and continues to drop away with each passing sale.

I don't follow this rule but I always try to: Buy games you see yourself playing within the next six months, by which point the next sale will roll around and you can stock back up. I'm not trying to tell you what to do, but it's a good frame of mind to keep in your head.

Last Day Rule - I mentioned this above but I want to go over it again, because you constantly see forum posts bemoaning the 'I rushed to buy X, then it went on sale on day 3 for half again!' phenomenon. Basically, a sale will unfold with as discussed above broad discounts. An individual, looking at the broad discount and seeing it as suitable, will purchase at that price point. Somewhat later on over the course of the sale, the item will go on flash or daily sale, resulting in a lower price.

The best way to get around this is to put off buying things til, if not the last day of the sale (bear in mind broad discounts tend to end before the sale itself totally ends though) then at least til the half way point has gone by without showing up as a daily or whatever else. This doesn't apply to dailies - It's very unusual for there to be a lower price point than a daily.

Honestly though, unless you're certain it isn't getting a daily or flash sale, there's no real reason to buy broad discount games unless you're super-hyped to play them, which if you are is totally fine. They'll go on sale later anyway though, so it's a good policy given it's so easy to end up with hundreds of unplayed games.

Price Errors - These can work in both directions and often do. For example, the first Christmas Terraria was available, the game went on sale for 75% off. This was an error and was corrected an hour or two later to 50%. GamersGate also loves to do these - Though in their case, they love to re-apply the same discount, so instead of 75% off you end up with 94% off or whatever. Basically, watch for rollovers and you might get an even better deal.

Inversely, if a game is on broad discount for 25% off and the daily sale bumps it to 33% off, give it a bit. Sometimes someone inputs the wrong number. At worst, you can wait til near the end of the sale. Most sales clearly note when they end on their store page.

Early Access - I mentioned this above, but I'm largely unimpressed with early access and green light. Conceptually, I like Green light and feel like it's a step in the right direction, but I feel like early access and just unfinished titles in general clutter up Steam without really offering a compelling reason to do so. I don't know how to feel about kickstarter, given how complex it is and how little of the big ticket KS items have finished, but Early Access just seems like an added way to look for more funding which is kinda lame.

I bring this up because Early Access games can go into sales and you can easily fail to recognize they're Early Access or green lit or whatever else. I really recommend people pay attention, and be certain you want an early access game in the state its in. It may never really improve.

Thank the GabeNs - All of them!

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